Brazil’s Luis Nazario de Lima, popularly known as Ronaldo, is net worth around €300 million (£260m/$325m), though figures vary and it is difficult to pinpoint the exact number.

A World Cup winner, three-time World Footballer of the Year, and two-time Ballon d’Or winner, Ronaldo was the biggest star in football from the mid-1990s until his retirement in 2011.

Hailed as “the most global of all athletes” by Nike back in 1998, the Brazilian striker known as O Fenomeno (The Phenomenon) found himself plastered on billboards, on television commercials and he even made an appearance on The Simpsons.

The bulk of his earnings over the years have come through football contracts and endorsement deals, but he has also made investments. As well as putting his money into a sports and entertainment agency, Ronaldo also used his wealth to purchase a majority share in Spanish team Real Valladolid in 2018.

Ronaldo’s net worth is somewhat comparable to that of his former Real Madrid team-mate David Beckham, who similarly achieved superstar status during his playing days and is said to have a net worth of $450 million. However, the Brazilian lags slightly behind modern-day icons such as Lionel Messi ($400m) and Cristiano Ronaldo ($466m).

Ronaldo’s main endorsement deal is with American sportswear company Nike, which, as a lifetime endorsement, has endured even after the Brazilian hung up his boots.

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In his prime, Ronaldo was the face of Nike’s football promotions, starring in a number of famous television commercials, such as the 1998 World Cup ad in the airport and the Terry Gilliam-directed ‘Secret Tournament’ (Cage) ad, featuring Eric Cantona.


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